Dashboard Analytics
The organiser dashboard gives you real-time visibility into your event performance. See total tickets sold, revenue generated, and attendance rates at a glance.
Available Data
- Sales over time — daily and cumulative charts
- Revenue by ticket type
- Promo code usage and revenue impact
- Scan rates and attendance tracking
- Order values and average ticket prices
- Refund and cancellation rates
Exports
Export your order data as CSV for further analysis in spreadsheet software. Export includes all order details, ticket types, buyer information, and payment status. Useful for accounting, reporting to committees, or planning future events.
Daily Summaries
Opt in to daily sales summary emails that give you a quick overview of the previous day sales. Great for keeping an eye on things without logging into the dashboard.
Understanding Your Sales Data
The Tickts analytics dashboard gives you a clear picture of how your event is performing, from the moment tickets go on sale to the final attendance count. Understanding this data helps you make better decisions about pricing, marketing, and future events.
Key Metrics Tracked
- Tickets sold: Total tickets sold across all types, with breakdown per ticket type. Shown in real time as sales happen.
- Revenue: Gross revenue (total sales), fees (Stripe processing), and net revenue (what you receive). Clear financial picture at a glance.
- Sell-through rate: Percentage of available tickets that have been sold. A key indicator of event performance and remaining opportunity.
- Sales velocity: How quickly tickets are selling. A spike after a social media post or email campaign tells you that channel is working.
- Attendance rate: After the event, see how many ticket holders actually attended. A high no-show rate might indicate pricing issues or a need for event reminders.
Using Analytics to Grow
Raw numbers are useful, but the real value comes from using analytics to improve future events:
- Timing: Analyse when sales happen. If most tickets sell in the final 48 hours, your early marketing needs improvement. If sales are front-loaded, you might benefit from releasing tickets closer to the event date.
- Pricing: Compare sell-through rates across ticket types. If premium tickets sell out quickly but standard tickets are slow, your premium price might be too low — or your standard price too high.
- Channel attribution: Use unique promo codes for different marketing channels (social media, email, posters) to track which channels drive the most sales.
- Seasonal patterns: Over multiple events, identify seasonal trends. Do summer fixtures outsell winter ones? Do bank holiday weekends perform differently?
Exporting Data
All Tickts data can be exported to CSV for analysis in Excel, Google Sheets, or accounting software. Export attendee lists, financial summaries, and sales data with one click from the dashboard.
Frequently Asked Questions
Can I see analytics for past events?
Yes. All event data is retained in your organiser dashboard. You can review analytics for any past event at any time, which is particularly useful for year-over-year comparisons.
Can I share analytics with my team?
Team members with appropriate dashboard access can view analytics. You can also export reports and share them directly.
How accurate is the real-time data?
Sales data updates instantly. The moment a ticket is purchased, your dashboard reflects the new sale, revenue, and inventory count.
