Strategy
Every article we have filed on strategy.
All guides
8 guidesOnline vs Door Sales: When to Use Both
A practical guide to choosing between online ticket sales, door sales, or a hybrid model, with advice on capacity planning, cash handling…
Early Bird Ticket Pricing: How to Get It Right
A practical guide to early bird ticket pricing, covering optimal discounts, timing windows, tier structures, and when early bird pricing can hurt revenue.
Free vs Paid Events: Making the Right Choice
A practical guide to deciding between free and paid events, covering when free works, the hidden costs, no-show rates…
How to Price Event Tickets: The Definitive Guide
A comprehensive pricing guide for event organisers covering cost-based pricing, competitor research, tiered strategies, early bird discounts, group bundles, dynamic pricing, pricing psychology…
How to Create Ticket Types and Pricing Tiers
How to decide your ticket types, set prices that move on their own, cap the room, and run a hidden guest list…
Growing Your Audience Event by Event
Strategies to grow your event audience over time.
Passing card fees on to buyers: what the rules say
Passing the card fee on to buyers at checkout is not allowed for consumer card payments in the UK and Ireland.
How to Price Event Tickets: A Guide for Independent Venues and Promoters
Practical pricing advice for independent venues and promoters covering cost-based pricing, market research, and tiered strategies.
